The inspiration for the branding concept comes from my deep and ambiguous fascination with Brutalist architecture. These monumental structures, composed of foundational blocks, leave a lasting and powerful impression. The essence of Brutalism, with its raw, unadorned materials, is the perfect metaphor for the building blocks of my visual identity.

These blocks not only shape imposing physical forms but also act as powerful visual anchors in the digital realm. Online, they appear as millions of pixels formed together displaying an image. While in the physical world, they invite viewers to experience their sheer magnitude.

To bring this vision to life, a comprehensive suite of digital assets was created, including a brand film, a credentials deck, a branding presentation, and stationery. Each element reflects the enduring strength and connectivity symbolized by Brutalist principles.